Giuseppe gip Casuccio
eCommerce & CX Manager
Hi 👋
I am Giuseppe Casuccio
With 10+ years in eCommerce and Digital Projects, I specialize in optimizing Customer Experience and Digital Performance across platforms.
What I Bring to the Table
Whether you need a fractional eCommerce Manager, help with UX & CRO, or someone to streamline your digital workflows, I deliver flexible and practical solutions that get things moving.
UX & Customer Journey Optimization
I identify friction points and redesign your digital experience to make it easier, faster and more enjoyable for your users — across desktop and mobile.
Conversion Rate Optimization (CRO)
I run audits, A/B tests and data-driven experiments to turn more visitors into customers — no redesign needed, just smart iterations.
Team & Workflow Optimization
I help internal teams work better together, automating repetitive tasks and structuring processes to reduce chaos and increase delivery speed.
Digital Stack & Tooling Guidance
From eCommerce platforms to email marketing, analytics and customer service tools — I help you choose, configure and integrate the right tech stack to support your digital goals.
Interim Digital Leadership
Need temporary senior support? I jump in quickly to lead projects, manage vendors, or cover a strategic role while you’re hiring or scaling.
CX Strategy & Feedback Loops
I help you listen to your customers — and act on it. From surveys to NPS flows and qualitative feedback, I build systems to improve satisfaction and loyalty.
Product Launch & Merchandising
From PDPs to collection strategy, I support your go-to-market efforts to make sure every new launch gets the visibility (and conversions) it deserves.
Analytics & Performance Insights
I don’t guess — I look at the numbers. I help you track the right KPIs, build actionable dashboards and uncover hidden opportunities.
Freelancer & Agency Coordination
I can help you manage external teams, brief freelancers, and make sure everyone works toward the same goal — without you having to micromanage.
After more than a decade driving eCommerce and Digital Transformation within enterprise environments — working closely with C-levels and top management — I decided to make this expertise available as an on-demand Digital Leader.
Key Experiences
Each role I’ve taken on has shaped the way I approach digital, strategy and execution.
Supervisor, System Developer
Sr Manager, Customer Experience
Director, eCom Technology & Customer Experience
Strategy Consultant, eCom & Customer Experience
Why go Fractional?
Hiring a fractional manager gives you senior-level expertise without the overhead of a full-time hire. It’s ideal for brands that need agility, speed, and results.
Fast Onboarding
Strategic + hands-on
Cost-effective
Outcome-driven
Let’s Talk
Curious to see how I can help? Reach out by email or your preferred messaging app to book a 20-min intro call.
